Dynamic Advertising Strategies of Competing Durable Good Producers
Year of publication: |
1988
|
---|---|
Authors: | Horsky, Dan ; Mate, Karl |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 7.1988, 4, p. 356-367
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | diffusion | competition |
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