Dynamic allocation of promotional budgets based on maximizing customer equity
Mehrdad Memarpour, Erfan Hassannayebi, Navid Fattahi Miab, Ali Farjad
| Year of publication: |
2021
|
|---|---|
| Authors: | Memarpour, Mehrdad ; Hassannayebi, Erfan ; Miab, Navid Fattahi ; Farjad, Ali |
| Published in: |
Operational research : an international journal. - Berlin : Springer, ISSN 1866-1505, ZDB-ID 2425760-6. - Vol. 21.2021, 4, p. 2365-2389
|
| Subject: | Dynamic allocation | Customer equity | Markov decision process | Budget constraint | Theorie | Theory | Markov-Kette | Markov chain | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12351-019-00510-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663171