Dynamic assortment in the presence of brand heterogeneity
Jiaqing Qiu, Xiangyong Li, Yongrui Duan, Mengxi Chen, Peng Tian
| Year of publication: |
2020
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|---|---|
| Authors: | Qiu, Jiaqing ; Li, Xiangyong ; Duan, Yongrui ; Tian, Peng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-12
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| Subject: | Dynamic assortment | Consumer behavior | Brand heterogeneity | Nested multinomial logit model | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | Markenartikel | Brand | Markenführung | Brand management | Theorie | Theory | Sortiment | Retail assortment | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012389862