Dynamic decision making in marketing channels : an experimental study of cycle time, shared information and customer demand patterns
Year of publication: |
2010
|
---|---|
Authors: | Gupta, Sunil ; Steckel, Joel H. ; Banerji, Anirvan |
Published in: |
Experimental business research. - Boston, Mass. [u.a.] : Kluwer Academic Publishers, ISBN 978-1-4419-4910-3. - 2010, p. 21-47
|
Subject: | Vertriebsweg | Distribution channel | Entscheidungstheorie | Decision theory | Experimentelle Ökonomik | Experimental economics | Dynamische Wirtschaftstheorie | Economic dynamics |
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