Marketing research
Year of publication: |
1998
|
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Authors: | Lehmann, Donald R. ; Gupta, Sunil ; Steckel, Joel H. |
Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
Subject: | Marketingforschung | Information | Analytische Methode |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XX, 780 S graph. Darst 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 0-321-01416-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Aaker, David A., (1998)
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Chisnall, Peter M., (1997)
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Marketingforschung und Absatzprognose : Informationsgewinnung, Erhebungsmethoden ...
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Lehmann, Donald R., (1998)
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