Dynamic forecasts of new product demand using a depht of repeat model
Year of publication: |
1973
|
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Authors: | Eskin, Gerald J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 10.1973, 2, p. 115-129
|
Subject: | Produktgestaltung | Absatzpolitik |
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