Dynamic marketing capabilities and radical innovation commercialisation
Shu-Pei Tsai (Department of Public Relations and Advertising, Shih Hsin University, Taipei, Taiwan)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tsai, Shu-Pei |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 67.2015, 2/4, p. 174-195
|
| Subject: | radical innovation | commercialisation performance | dynamic marketing capabilities | innovative corporate culture | Innovation | Unternehmenskultur | Corporate culture | Innovationsmanagement | Innovation management | Kommerzialisierung | Commercialization | Dynamische Kompetenzen | Dynamic capabilities | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011491920