Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies
Ziko Konwar, Nikolaos Papageorgiadis, Mohammad Faisal Ahammad, Yumiao Tian, Frank McDonald and Chengang Wang
| Year of publication: |
2017
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|---|---|
| Authors: | Konwar, Ziko ; Papageorgiadis, Nikolaos ; Ahammad, Mohammad F. ; Tian, Yumiao ; McDonald, Frank ; Wang, Chengang |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 5, p. 674-704
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| Subject: | International joint ventures | Firm performance | Dynamic marketing capabilities | Foreign ownership modes | Sub-national locations | Wholly owned foreign affiliates | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Unternehmenserfolg | Joint Venture | Joint venture | Eigentümerstruktur | Ownership structure | Internationale Unternehmenskooperation | International business cooperation | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2016-0004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730796