Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies
Year of publication: |
2017
|
---|---|
Authors: | Konwar, Ziko ; Papageorgiadis, Nikolaos ; Ahammad, Mohammad Faisal ; Tian, Yumiao ; McDonald, Frank ; Wang, Chengang |
Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 5, p. 674-704
|
Publisher: |
Emerald Publishing Limited |
Subject: | International joint ventures | Firm performance | Dynamic marketing capabilities | Foreign ownership modes | Sub-national locations | Wholly owned foreign affiliates |
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