Uphill or Downhill? Locating the Firm on a Profit Function
| Year of publication: |
2007
|
|---|---|
| Authors: | Mantrala, Murali K. ; Naik, Prasad A. ; Sridhar, Shrihari ; Thorson, Esther |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 71.2007, 2, p. 26-44
|