Dynamic marketing investment strategies for platform firms
Shrihari Sridhar, Murali K. Mantrala, Prasad A. Naik, and Esther Thorson
Year of publication: |
2009
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Authors: | Sridhar, Shrihari ; Mantrala, Murali K. ; Naik, Prasad A. ; Thorson, Esther |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2009, 4, p. 101-118
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