Dynamic pricing and advertising in the presence of strategic consumers and social contagion : a mean-field game approach
Year of publication: |
2022
|
---|---|
Authors: | Chaab, Jafar ; Salhab, Rabih ; Zaccour, Georges |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 109.2022, p. 1-19
|
Subject: | Dynamic pricing and advertising | Mean-field Stackelberg game | New product diffusion | Social contagion | Strategic consumers | Spieltheorie | Game theory | Werbung | Advertising | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
-
Oligopoly pricing and advertising in isoelastic adoption models
Helmes, Kurt, (2015)
-
In-store advertising by competitors
Kuksov, Dmitri, (2017)
-
Pricing and advertising in a supply chain in the presence of strategic consumers
Farshbaf-Geranmayeh, Amir, (2021)
- More ...
-
Dynamic marketing policies with rating-sensitive consumers : a mean-field games approach
Salhab, Rabih, (2022)
-
Dynamic pricing in the presence of social externalities and reference-price effect
Chaab, Jafar, (2022)
-
Dynamic pricing in the presence of social externalities and reference-price effect
Chaab, Jafar, (2024)
- More ...