Dynamic pricing strategy for new consumer durables
by Pil Hwa Yoo, Robert J. Dolan and V. Kasturi Rangan
| Year of publication: |
1987
|
|---|---|
| Authors: | Yoo, Pil-hwa ; Dolan, Robert J. ; Rangan, V. Kasturi |
| Publisher: |
Erftstadt |
| Subject: | Produkt | Neues Produkt | Preis | Verbrauchsgüter | Preispolitik | Preismanagement | Pricing strategy | Konsumgüter | Consumer goods | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour |
| Extent: | 38 S. : graph. Darst 4° |
|---|---|
| Series: | USW working paper. - Erftstadt : USW, ZDB-ID 60915-8. - Vol. 1987,4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-925561-09-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000730021