Dynamic revenue management for online display advertising
Year of publication: |
2009
|
---|---|
Authors: | Roels, Guillaume ; Fridgeirsdottir, Kristin |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 8.2009, 5, p. 452-466
|
Subject: | Revenue-Management | Revenue management | Online-Marketing | Internet marketing | Dynamische Optimierung | Dynamic programming |
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