Dynamics and Peer Effects of Brand Revenue in College Sports
Year of publication: |
2015
|
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Authors: | Liu, Zhuping |
Other Persons: | Ter Hofstede, Frenkel (contributor) ; Duan, Jason A. (contributor) ; Mahajan, Vijay (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Hochschule | Higher education institution | Soziale Gruppe | Social group | Sport | Sports | Markenführung | Brand management | Studierende | Students | Sportmarketing | Sports marketing | Markenimage | Brand image |
Extent: | 1 Online-Ressource (42 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 25, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2576918 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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