The impact of mood on sport celebrity credibility evaluation
Year of publication: |
2012
|
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Authors: | Venkatesakumar, R. ; Sundar, S. |
Published in: |
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal. - Subang Jaya : [Verlag nicht ermittelbar], ISSN 2232-0172, ZDB-ID 2726008-2. - Vol. 2.2012, 2, p. 87-100
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Glaubwürdigkeit | Credibility | Sportler | Athletes | Sportmarketing | Sports marketing | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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