E-business and e-commerce management : strategy, implementation and practice
Dave Chaffey
| Year of publication: |
2002 ; 1. publ.
|
|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Harlow [u.a.] : Financial Times/Prentice Hall |
| Subject: | Management | Electronic Commerce | E-commerce | Theorie | Theory | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 547 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index pbk.: £32.99 |
| ISBN: | 0-273-65188-9 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001569062