E-business and e-commerce management : strategy, implementation and practice
Dave Chaffey
| Year of publication: |
2011 ; 5. ed.
|
|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Subject: | Electronic Commerce | E-commerce | Management | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Theorie | Theory |
| Extent: | XXXI, 733 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-273-75201-1 ; 0-273-75201-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235308