Extent:
XXVIII, 722 S.
graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: English
Notes:
Includes bibliographical references and index
0510
ISBN: 0-470-84376-4 ; 978-0-470-84376-5
Classification: Betriebliche Information und Kommunikation ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10002956692