e-Catalogs : how can brain hemisphericity relate to online shoppers' preferences?
Year of publication: |
2011
|
---|---|
Authors: | Abdullah, A. B. M. ; Hossain, Muhammad Muazzem ; Joham, Carmen |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 10.2011, 1/4, p. 17-34
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Produktinformation | Product information | Kundenintegration | Customer integration |
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