e-Commerce : an analysis of the factors that antecede purchase intentions in an emerging market
Year of publication: |
2019
|
---|---|
Authors: | Mainardes, Emerson Wagner ; Almeida, Claudio Marcio de ; Oliveira, Marcelo de |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 5, p. 447-468
|
Subject: | consumer resistance to innovativeness | e-Commerce | emerging markets | lack of consumer trust | purchase intention | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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