E-commerce as knowledge management : managing consumer knowledge
Year of publication: |
2005
|
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Authors: | McLean, Rachel ; Blackie, Nigel M. |
Published in: |
Contemporary research in e-marketing ; 1. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-372-3. - 2005, p. 69-92
|
Subject: | Wissensmanagement | Knowledge management | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wissen | Knowledge |
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