Extent:
VII, 79 S
Ill., graph. Darst
30 cm
Series:
Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis, ZDB-ID 1385407-0. - Vol. 2000/2
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung
Language: German
Notes:
Literaturverz. S. 59 - 66
ISBN: 3-908545-52-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001437328