E-marketing and its impact in consumer behavior : a case of Kathmandu Valley
Laxuman Godar Thapa
| Year of publication: |
2022
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|---|---|
| Authors: | Thapa, Laxuman Godar |
| Published in: |
Nepalese journal of finance : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2392-4144, ZDB-ID 2982408-4. - Vol. 9.2022, 4, p. 1-12
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| Subject: | Social media marketing | online shopping | mobile marketing | content marketing and email marketing | customer intention to purchase | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495069