E-marketing and online consumer behavior
Year of publication: |
2014
|
---|---|
Authors: | Jain, Neha ; Ahuja, Vandana ; Medury, Yajulu |
Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 366-381
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Internet | Theorie | Theory |
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