E-marketing as an antecedent to online fraud
Michelle Sofo; Francesco Sofo
| Year of publication: |
2013
|
|---|---|
| Authors: | Sofo, Michelle ; Sofo, Francesco |
| Published in: |
E-marketing in developed and developing countries : emerging practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-3954-6. - 2013, p. 194-213
|
| Subject: | Online-Marketing | Internet marketing | Betrug | Fraud | Vertrauen | Confidence | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775763