E-Marketing

In the current business environment, where the only rule in the growth and development is the competition and diversity strategy and its entry points and methods, companies are getting unprecedented market turns and evolving technology, products are becoming obsolete, and the processes are changing rapidly.The world lives in an era of knowledge (Knowledge Age) and the most dangerous effect is the emergence of the new competitive era (competitiveness) that, as a base fact, determine the success or failure of business organizations to an unprecedented degree.The characteristics, features, mechanisms, and standards of this age are radically different from any before, so anyone who lives in this day and age needs to apply the concepts and mechanisms of new and renewable energy. Hence, organizations are in a position of having to work hard and continue to gain competitive justifications to be able to improve the relative position in the market, and even to maintain its competitive position in the face of pressure from local competitors and potential competitors.I have taken the organizations aware of this importance and management excellence, and its role as an activity in reaching the products, markets, and technical operations. And new methods of verification of the organizations competitive advantage can be countered by the others to become the most important excellence and innovation activity. Companies in advanced business can use this activity, the most important in the survival and growth and the only activity that belongs to the future, to create wealth. But companies are increasingly turning to a new style that can be described based on corporate excellence and innovation. The entrances to excellence and innovation in the business world are many and multiple, but information technology in the exercise of marketing activity organizations or the so-called (electronic marketing) is one of the tools of excellence for organizations in the business environment. This is done through three basic themes: management excellence as an input to the face of competition, the concept and the determinants of e-marketing, and e-marketing as a tool for excellence in business organizations