E-marketing orientation and social media implementation in B2B marketing
Year of publication: |
2015
|
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Authors: | Habibi, Fatemeh ; Hamilton, Caroline Anne ; Valos, Michael John ; Callaghan, Michael |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 6, p. 638-655
|
Subject: | Marketing | Social media | Implementation | Marketing communication | Business-to-business marketing | E-Marketing orientation | Social media challenges | Deregulierung | Deregulation | Social Web | Social web | B-to-B-Marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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