A comparison of social media marketing between B2B, B2C and mixed business models
Year of publication: |
2019
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Authors: | Iankova, Severina ; Davies, Iain ; Archer-Brown, Chris ; Marder, Ben ; Yau, Amy |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 169-179
|
Subject: | Social media | Channel management | Business-to-business marketing | B2B2C marketing | Channel effectiveness | Deregulierung | Deregulation | Social Web | Social web | B-to-B-Marketing | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Geschäftsmodell | Business model | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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