E-marketing
Judy Strauss; Raymond Frost
| Year of publication: |
2001 ; 2. ed.
|
|---|---|
| Authors: | Strauss, Judy |
| Other Persons: | Frost, Raymond (contributor) |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 519 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Updated ed. of: Marketing on the Internet. 1999. - Literaturverz. S. [483] - 492 |
| ISBN: | 0-13-032264-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474942