E-marketing : towards a conceptualisation of a new marketing philosophy
Hatem El-Gohary
| Year of publication: |
2011
|
|---|---|
| Authors: | El-Gohary, Hatem |
| Published in: |
Innovations in SMEs and conducting e-business : technologies, trends and solutions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-765-4. - 2011, p. 133-151
|
| Subject: | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Marketingtheorie | Marketing theory | Definition | Kritik | Criticism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009405599