E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses
Edward W. N. Bernroider
| Year of publication: |
2008
|
|---|---|
| Authors: | Bernroider, Edward W. N. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007/08, 2/3, p. 262-280
|
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | KMU | SME | Softwareindustrie | Software industry | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003652428