E-retailing challenges and opportunities in the global marketplace

1 Online-Ressource (358 Seiten)

Includes bibliographical references and index

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Mode of access: World Wide Web

Advocating electronic business and electronic commerce in the global marketplace / Kijpokin Kasemsap -- E commerce as a tool for resource expansion: postal partnerships, data protection legislation and the mitigation of implementation gaps / Marianne Ojo -- Challenges and opportunities of e-tailing in emerging economies / Ritu Narang, Prashant Trivedi -- China's e-tailing blossom: a case study / Bo Liang [and 3 others] -- E-commerce in India: evolution and revolution of online retail / Prateek Kalia, Navdeep Kaur, Tejinderpal Singh -- An epigrammatic view of e-retailing in India: prospects and retrospects / Parag Shukla, Parimal Vyas -- Harnessing the potential of virtual communities: a strategic approach / Dharmendra Pandey -- Opinion leaders go online: an empirical study on interpersonal influence on purchase intentions in e-retailing / Agostino Vollero, Alfonso Siano, Domenico Sardanelli -- The changing face of shopper behavior and e-tailing: the new paradigm / Rajesh V. -- Discernment of youth towards e-retailing in Asian and Gulf marketing territories / Soney Mathews, Seema Varshney, Jagdeep Singh Jassel -- Engaging your global social media audience: a framework for e-retailers / Leila Samii -- Role of media in success of e-tailing / Surabhi Singh -- Omnichannel retailing / Gulnaz Banu P., Gokulakannan P. -- Competing through logistics management: studies on e-retailing in China / Yaqiong Lu, Zheng Liu, Lei Ma -- Taxation policy measures for e- retailers / Sana Moid -- Case study e-tailing health services in India / Bobby Kurian

Also available in print.

10.4018/978-1-4666-9921-2 [DOI]

ECONIS - Online Catalogue of the ZBW