The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Melanie E. Zaglia (Department of Strategic Management, Marketing and Tourism, University of Insbruck School of Management, Insbruck, Austria and Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, USA), Martin K.J. Waiguny (Department of Marketing, Advertising, Retailing and Sales (MARS), Auckland University of Technology, Auckland, New Zealand), Dagmar Abfalter (Department of Strategic Management, Marketing and Tourism, University of Insbruck School of Management, Insbruck, Austria), Julia Müller (Department of Strategic Management, Martin-Luther-University-Halle-Wittenberg, Halle/Saale, Germany)
| Year of publication: |
2015
|
|---|---|
| Authors: | Zaglia, Melanie E. ; Waiguny, Martin K. J. ; Abfalter, Dagmar ; Müller-Seeger, Julia |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 7.2015, 1, p. 1-23
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| Subject: | online social networks | OSNs | business-to-business | B2B | company performance | small and medium enterprise | SME | networking | trust | word of mouth | WOM | growth | perceived value | access to resources | KMU | Social Web | Social web | Virales Marketing | Viral marketing | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508734