Early adopters of new supermarket products
Year of publication: |
2019
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Authors: | Adams, Brian ; Kim, Hyunchul |
Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 26.2019, 14, p. 1196-1201
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Subject: | consumer spending | New products | product adoption | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Lebensmitteleinzelhandel | Food retailing | Privater Konsum | Private consumption | Innovation |
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