Adoption patterns over time : a replication
Gil Appel, Eitan Muller
| Year of publication: |
2021
|
|---|---|
| Authors: | Appel, Gil ; Muller, Eitan |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 4, p. 499-511
|
| Subject: | Acceleration | Adopter categories | Bass model | Innovation | New products | Peak time | Saddles | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Zeit | Time |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09578-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012793469