Early recruitment practices in Indian B-school campuses and application intentions : role of word-of-mouth endorsements
Year of publication: |
2010
|
---|---|
Authors: | Agrawal, Rakesh Kumar ; Joseph, Michael |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 3.2010, 6, p. 684-701
|
Subject: | Personalbeschaffung | Recruitment | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Indien | India |
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