ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Year of publication: |
2015
|
---|---|
Authors: | Natter, Martin ; Ozimec, Ana-Marija ; Kim, Ju-Young |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 6, p. 789-803
|
Subject: | pricing | price comparison sites | price optimization | field experiments | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Preis | Price | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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