eCommerce revisited : the impact of an uncoupled consumer buying process on retailing
Year of publication: |
2009
|
---|---|
Authors: | Peters, Kay ; Albers, Sönke ; Asselmann, Daniel ; Schäfers, Björn |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 5.2009, 2, p. 85-104
|
Subject: | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Transaktionskosten | Transaction costs | Konsumentenverhalten | Consumer behaviour | 2000-2008 |
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