Economic and Utilitarian Benefits of Monetary versus Non-Monetary In-Store Sales Promotions
Year of publication: |
2015
|
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Authors: | Reid, Mike |
Other Persons: | Thompson, Peter (contributor) ; Mavondo, Felix T. (contributor) ; Brunsø, Karen (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Verkaufsförderung | Sales promotion | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Geldpolitik | Monetary policy |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Management, vol. 31, no. 3-4, pp. 247-268, 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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