Economic effectiveness of brand advertising programmes for US orange juice in the European market : an error component analysis
Jonq-Ying Lee and Mark G. Brown
| Year of publication: |
1986
|
|---|---|
| Authors: | Lee, Jong-ying |
| Other Persons: | Brown, Mark G. (contributor) |
| Published in: |
Journal of agricultural economics. - Oxford : Wiley-Blackwell, ISSN 0021-857X, ZDB-ID 410345-2. - Vol. 37.1986, 3, p. 385-394
|
| Subject: | Markenartikel | Brand | Zitrusfrucht | Citrus fruit | USA | United States | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001048306