Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Year of publication: |
May 2018
|
---|---|
Authors: | Beckers, Sander F. M. ; Doorn, Jenny van ; Verhoef, Peter C. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 3, p. 366-383
|
Subject: | Customer engagement | Shareholder value | Event study | Word-of-mouth | Shareholder Value | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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