Economics and politics of advertising: evidence from the enlarging European Union
Year of publication: |
2007
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Authors: | Kshetri, Nir ; Williamson, Nicholas C. ; Schiopu, Andreea |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 3, p. 349-366
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