eCRM - Electronic-Customer-Relationship-Management : Management der Kundenbeziehungen im Internet-Zeitalter
Andreas Eggert ; Georg Fassott
| Alternative title: | eCRM Electronic-Customer-Relationsship-Management |
|---|---|
| Year of publication: |
2001
|
| Other Persons: | Eggert, Andreas (contributor) ; Fassott, Georg (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Electronic Commerce | Kundenmanagement | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 375 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German ; English |
| ISBN: | 3-7910-1831-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004707979