Editorial: Constituting marketing and customer experiences
Alternative title: | Constituting marketing and customer experiences |
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Year of publication: |
2012
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Authors: | Tadajewski, Mark ; Hewer, Paul |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 11/12, p. 1243-1248
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Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing |
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