Editorial: embedding social media into leisure and toruism marketing strategies
Rajagopal (EGADE Business School, Tecnologico de Monterrey, Ejidos de Huipulco, Tlalpan, Mexico City Campus, Mexico)
| Alternative title: | Embedding social media into leisure and toruism marketing strategies |
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| Year of publication: |
2015
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| Authors: | Rajagopal |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 4.2015, 3/4, p. 173-175
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| Subject: | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Freizeit | Leisure |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011541314