Paid, owned, earned : maximizing marketing returns in a socially connected world
Nick Burcher
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Burcher, Nick |
| Publisher: |
London : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Social Web | Social web | Digitale Medien | Digital media | Virales Marketing | Viral marketing | Soziales Netzwerk |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XIV, 279 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-6562-9 ; 0-7494-6562-X ; 978-0-7494-6563-6 ; 978-0-7494-6563-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510341