Editorial essay: an extended, community focused, experiential framework for relationship marketing
Year of publication: |
2009
|
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Authors: | Palmer, Adrian ; Koenig-Lewis, Nicole |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 1, p. 85-96
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion |
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