Editorial: Introduction to a special section on subsistance marketplaces : moving bottom-up from marketplace insights to managerial impications
Srinivas Sridharan; Madhu Viswanathan; Raymond Benton and Cliff Schultz
Alternative title: | Introduction to a special section on subsistance marketplaces : moving bottom-up from marketplace insights to managerial impications |
---|---|
Year of publication: |
2014
|
Authors: | Sridharan, Srinivas ; Viswanathan, Madhu ; Benton, Raymond ; Schultz, Cliff |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 5/6, p. 435-438
|
Saved in:
Saved in favorites
Similar items by person
-
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu, (2010)
-
Viswanathan, Madhu, (2009)
-
Viswanathan, Madhu, (2012)
- More ...