Scientific marketing management and the emergence of the ethical marketing concept
Mark Tadajewski, D.G.Brian Jones
| Year of publication: |
2018
|
|---|---|
| Authors: | Tadajewski, Mark ; Jones, D. G. Brian |
| Published in: |
Historical research in marketing management. - London : Routledge Taylor & Francis Group, ISBN 978-0-415-72463-0. - 2018, p. 135-159
|
| Subject: | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory | Wirtschaftsethik | Economic ethics | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011926745